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High-Tech Theater Experiece

RTI Delivers Effortless Control for Elaborate Movie Theater

Overview

The Envision Cinemas Bar & Grille is more than just a movie destination, it’s an AV experience. With more than 47 displays, a pumping audio system, and an abundance of content sources, customers can eat, drink, and be entertained. Using RTI’s powerful XP-8s control processor and customized RTiPanel app, M. Alan Associates delivered on the owner’s vision for complex, high-end technology backed by simple, effortless control across the theater at a touch of a button.

RTI Products Used:

1 XP-8 Control Processor
16 RK1+ 8-button Keypads
3 iPad licenses for RTiPanel App

RTI Case studies available in PDF format

Envision Cinemas Bar & Grille was designed to offer the ultimate movie-going experience that goes beyond the seven-auditorium theater. The owners envisioned a cinema that would entertain visitors the moment they walk into the door, offering them an upscale all-American food and bar hot spot. Beyond the great food, drinks, and movies, high-end, seamless technology was a priority for every inch of the theater. Another requirement was extreme control simplicity to ensure cinema employees would be able to effortlessly command and distribute the audio and video sources to any display or audio zone.

The theater boasts a restaurant and VIP room that offer state-of-the-art video and audio systems. The restaurant and lobby area were outfitted with 47 flatscreen displays mounted from the ceiling, a projector setup, as well as 16 small displays at each of the booths within the restaurant. The VIP room provides business with a high-end presentation environment that includes five displays as well as a Barco Clickshare presentation system to provide intuitive and simple meeting screen-sharing.

The facility needed to be able to distribute 12 video sources, which included six DirecTV receivers and six inputs from the theater’s movie trailer entertainment system, to any of the displays or the projector system. In addition, audio called for easy distribution control across five zones that includes the restaurant’s bar, booth seating area, the open seating area within the restaurant, the VIP room, and an outdoor patio, with the theater’s music system or audio from any of the content from the displays as sources.

Joe Baum, integrator at M. Alan Associates, selected the RTI XP-8s control processor, which is a high-end processor designed to automate the operation of even the most large-scale electronic systems, including AV, lighting, security, and HVAC. Here, the XP-8’s abundance of control ports allowed the theater to easily control and manage the HD sources for the theater’s Just Add Power IP video distribution system and interface with the Extron MAV-PLUS matrix switcher and Crown amplifiers driving the audio within the audio zones.

To keep things simple and familiar to everyday users, M. Alan Associates designed and programmed three iPads running RTI’s RTiPanel app. One iPad specifically controls the displays, audio, and Barco Clickshare system within the VIP room. With such a large number displays, sources and zones through the facility, M. Alan Associates made the control experience even easier by taking a layout of the facility and converting it into an image for the RTiPanel app. From the image, employees can see the zones for the displays, which allows a user to touch an area and specifically select and control any display within each zone. This eliminated confusing lists or having to stick numbers on each display and detract from the aesthetics of the high-end, modern space. In addition, they can select and control up to four video sources for the 120-inch screen and projector via a driver for the Just Add Power image processor, which allows them to dynamically display multiple sources at once. The audio zones are controlled in a similar manner, with employees selecting the source and volume for each zone using the easy-to-navigate, highly visual custom image within the RTiPanel app. Finally, the integrators installed RK1+ 8-button keypads at each booth so visitors would be able to select from what they want to watch from a limited number of video sources and control the volume.

“The most important priority and requirement for the client was the wow factor. Customers don’t feel like they are just going to the movies,” Baum said. “From a presentation standpoint, it’s unlike any other bar and grill. From a control standpoint, RTI couldn’t have made it any easier, which is exactly what the client envisioned. And we know it’s simple as possible because we aren’t inundated with phone calls asking how to control something.”

"“The most important priority and requirement for the client was the wow factor. Customers don’t feel like they are just going to the movies,” Baum said. “From a presentation standpoint, it’s unlike any other bar and grill. From a control standpoint, RTI couldn’t have made it any easier, which is exactly what the client envisioned. And we know it’s simple as possible because we aren’t inundated with phone calls asking how to control something.”"

- Joe Baum
Integrator at M. Alan Associates
Dealer Information:

M. Alan Associates
11563 Grooms Rd, Blue Ash, OH 45242
T: 513-469-6522
info@malanassociates.com
www.malanassociates.squarespace.com

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